Senior Manager, Editorial Strategy

We are passionate about building and facilitating a long-term content strategy for owned and third-party channels that supports all business lines within Canada Segment, positions Manulife Canada as a partner in health, and tells the wider “Why Manulife” story.

Key Accountabilities:

· Work with the Director to develop key editorial narratives for each business line and plan out a long-term, multi-platform, always-on content strategy for Canada Segment

· Work cross functionally across business lines to build a coordinated content calendar that priorities across Canada Segment and tells our well-rounded brand story

· Ideate, assign and edit content crafted to enforce our brand narrative and support our marketing goals, ensuring consistent editorial tone/voice

· Develop and monitor success metrics for content

· Work closely with SEO to determine a segment-specific search strategy, including opportunities to guide content development and optimization of existing content.

· Obsess about audiences, what they want and need from content, and the best ways to reach them

· Manage a small team of content creators for Canada Segment striving to produce, outstanding content to drive brand awareness, foster customer engagement, and generate business leads

· Work with marketing heads and digital team to identify best ways to amplify/drive to content

· Work with social media editor to ensure editorial voice is reflected in our social media content

Capabilities/Experience:

• Solid understanding of the Canadian Financial and Insurance space

• Experience developing content strategies in support of business priorities, including vehicles for thought leadership

• Ability to write and edit short, medium and long-form multi-media content under tight deadlines

• Experience analyzing digital metrics and using data to guide planning

• Develops and maintains reporting dashboards using Adobe Analytics

• Understanding of writing for SEO and SEO strategy

• Excellent consulting, presentation and communication skills

• Self-starter who thrives in a fast-paced environment and can handle multiple contending priorities

• Highly collaborative, works well with cross-functional partners

• Solid understanding of how to navigate a large organization and manage relationships with external partners

Required Qualifications:

• Proven experience in editorial, brand content or agency environment, including crafting content and building strategy for B2B and B2C audiences.

  • Demonstrated ability to manage and develop a team of writers and content creators

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.