Director, Sales Strategy and Customer Enablement & Execution

The Opportunity:

This is a pivotal role enabling a high-performing Canadian Sales team by partnering closely with the SVP of Sales, the Canadian Sales Leadership Team (CSLT), and the Canadian Commercial Leadership Team (CCLT). You will lead the development and execution of sales strategies, performance management systems, and customer engagement processes that fuel growth and strengthen strategic partnerships

Any MLF team member interested in being considered for this role are encouraged to apply online by April 10. Applications received beyond that date are not guaranteed consideration.

Key Responsibilities:

Sales Strategy & Business Management

• Drive core sales rhythms, operational disciplines, and performance scorecards across the team.
• Lead the development and execution of sales strategy, annual planning, innovation, and in-market execution.
• Oversee key operational processes including S&OP, fill rate, and day-to-day business management.

Customer Leadership

• Develop a coordinated, Tier One customer approach that integrates internal capabilities and consumer plans into customer strategies.
• Improve customer satisfaction, enhance Advantage survey performance, and deliver sustained volume and profit growth.

Performance Management

• Ensure the team has the right tools, resources, and insights to deliver results.
• Identify and resolve gaps, redundancies, and inefficiencies in tools and processes.
• Monitor key deliverables (e.g., innovation launches, distribution gaps, market share, budget adherence) and lead corrective action planning in partnership with Customer Business Teams (CBTs).

Lead the VOICE Process

• Oversee the VOICE process, ensuring action items are clear, progress is tracked, and accountability is enforced.
• Partner with action owners to remove barriers and drive momentum.

Cross-Functional Alignment

• Serve as the voice of the customer internally, ensuring alignment across Marketing, Poultry, Supply Chain, Insights & Analytics, and Manufacturing.
• Lead supply allocation strategies reflective of customer needs and market dynamics.
• Align marketing and manufacturing plans with customer strategies.

Best Practice Development

• Lead the evolution of a commercial Playbook that balances customer and consumer strategies and focuses on actionable insights.
• Champion key commercial processes including Joint Business Planning, Customer Account Planning (CAP), and innovation execution.
• Streamline internal collaboration and reduce one-off sales-marketing meetings.

Team Leadership

• Provide leadership, coaching, and support to team members.
• Foster a high-performance, collaborative team culture.
• Drive accountability and excellence in execution.

What You Can Expect:

This role offers the opportunity to:

• Participate in career development opportunities, including programs in partnership with the Ivey School of Business.
• Access competitive health and wellness benefits starting from day one.
• Contribute to a performance-driven, purpose-led culture where your leadership makes an impact.

About Us: Were a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Lets build a better future, together.

Were passionate about food. For more than 100 years, weve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. Were on a journey to become the most sustainable protein company not just in Canada but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

Were a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. Were so much stronger when we know were accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing Whats Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team ataccommodations@mapleleaf.com.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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