Int. Customer Segments Manager for a banking client - 72432

Manager, Customer Segments (New to Canada)

Line of Business: Retail Banking

Duration: 2 years

Location: Hybrid - Downtown Toronto (Must work from office on Tuesdays & Thursdays)

Reporting to the Senior Manager, Customer Segments, the Manager is responsible for leading the development and execution of various initiatives that result on the accelerated growth of priority segment, Newcomers to Canada. The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention.

You will be required to analyze market, competitor, and customer information to develop compelling value proposition to attract priority segment customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution of key sponsorships and events- partnering with sales teams to ensure a flawless go to market approach. At the same time, you will be required to work cross-functionally, on a regular basis, with product, marketing, process & digitization, risk, sales and analytics to bring the segment’s value proposition to life.

Must Have Skills:

• 3-5 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries

• Experience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders

• Experience with customer segmentation, customer intelligence and market research

• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics

• Ability to impact, influence and lead diverse and cross functional groups; experienced change agent

• Excellent relationship development and management skills

• Advanced PowerPoint and Excel skills

Nice To Have Skills:

• Experience in banking industry

• Master’s Degree (MBA preferred)

• Experience running large scale programs

Responsibilities:

• Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind

• Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.

• Identify and develop compelling partnerships to help grow the priority segment portfolio and support customers with relevant value adds

• Execute on key events that focuses on Newcomers to Canada, working seamlessly with cross-functional teams such as Marketing, Legal and with external partners, the organizer of these events

• Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell

• Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy

• Effectively translate analytics into meaningful customer insights and actionable recommendations

• Performance monitoring including Forecast results from various tactics and advocate for resource prioritization

• Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates marketing assets to nurture client relationships

• Drive continued innovation in evolving the segment program

• Articulate program strategy and communicate results to key stakeholders

Interviews:

• 2-3 rounds of interviews;

o 1st round with hiring manager and colleague

o 2nd round will be a case interview - 2 ½ days to prepare their case before the interview