Sr. Paid Search & Performance Specialist

Job Title:

Sr. Paid Search & Performance Specialist

Location:

Mississauga

Who We Are
At SOTI, we are committed to delivering best-in-class mobile and IoT device management solutions. We are looking for out-of-the-box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

This is a unique opportunity to join a world-class sales organization in an individual contributor role. As SOTI continues to grow we need to reach more potential customers in the digital realm in innovative and effective ways with a strong focus on conversion. We are looking for a proactive individual with hands-on experience in paid search and a history of driving business through online marketing efforts. The right candidate will work with the Director of Global Demand Generation to manage and constantly optimize our global paid search program with the ultimate goal of driving leads for the business. First and foremost, we are looking for someone who is analytical and numbers-focused and who will roll up their sleeves and have their hands on keys when it comes to all our paid search efforts.

What You’ll Do

• Plan, execute, and oversee comprehensive Google Ads campaigns, including Paid Search, Performance Max, Demand Gen, and YouTube

• Conduct in-depth keyword research, competitive analysis, and audience segmentation using tools like SEMrush to uncover growth opportunities, refine targeting strategies, and improve SEO alignment

• Monitor, analyze, and optimize campaign performance to meet KPIs such as ROAS, CTR, CPC, and CPA using advanced techniques like bid strategy adjustments, budget reallocation, and audience targeting

• Design and execute A/B tests for ad creatives, landing pages, and bidding strategies to enhance overall campaign performance

• Compile and deliver comprehensive performance reports, showcasing key metrics, trends, and strategic insights for stakeholders

• Develop and propose budget recommendations based on historical performance, market trends, and forecasted results

• Utilize tools like Salesforce, Google Analytics, Google Data Studio, and other analytics platforms to track and visualize campaign effectiveness

• Collaborate closely with sales, strategy, and analytics teams to align campaign goals and ensure seamless execution

• Manage Google Ads accounts end-to-end, including campaign creation, budget oversight, and ad placements

• Implement and manage tracking solutions such as conversion tracking and remarketing tags to evaluate and enhance campaign effectiveness

• Troubleshoot and resolve performance issues, tracking inconsistencies, and technical challenges to maintain optimal campaign operation

• Monitor emerging trends in digital advertising, new Google Ads features, and changes in algorithms to ensure campaigns remain competitive

Experience You’ll Bring

• Minimum 5 years in a role focused on paid search, with a proven track record of driving results, preferably at a fast-growing B2B company

• Advanced experience in Google Ads, including campaign setup, optimization, and leveraging features like automation, scripts, and custom audiences

• Proficiency in bid management tools such as Search Ads 360 and familiarity with other advertising platforms (e.g., Bing Ads, Amazon Ads)

• Understanding of how conversions are driven through digital marketing campaigns, especially SEM

• Advanced skills in Excel, reporting automation, and experience with Business Intelligence tools like Looker Studio or similar platforms

• Experience using Google Analytics

• Familiarity with setting up and managing tags, triggers, and variables for campaign tracking and optimization

• Google Ads certifications

• Experience in driving B2B leads is a plus

• Experience working with CRM software such as Salesforce

• Hands-on experience with SEMrush or similar tools for competitive analysis, keyword strategy, and campaign optimization

• Persuasive ad copywriting skills

• Proven ability to design, implement, and analyze A/B and multivariate tests across ad creatives, landing pages, and bidding strategies to drive performance improvements and actionable insights

• Prior experience managing and optimizing substantial budgets

• Post-secondary degree or diploma in advertising or marketing a plus

About SOTI

SOTI is the world's most trusted mobile and IoT management solutions provider, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI's innovative portfolio of solutions and services provides the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities.

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