Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
The Marketing Specialist is a champion for our customers, including our DIY, DIFM and increasingly our Pro. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our customers to take on and complete their projects. They assist in coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end-to-end campaign execution across all channels, providing regular updates to their 360 businesses to ensure visibility and alignment.
Key Responsibilities:
Campaign Execution
Support detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
Execute against end-to-end integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Support incremental campaign executions when new opportunities and campaign pivots arise to react to market and customer needs
Update and maintain departmental marketing calendar and supporting materials
Help to support The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Customer Focus & Performance Management
Keep track of competitor and market trends
Become knowledgeable in the industry, business, culture and customer
Review campaign results to understand key learnings for future improvements
Collaboration & Building Relationships
Build close, collaborative, meaningful working relationships with key business partners, including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Competencies:
Action Oriented
Collaborative
Customer Focused
Communicates Effectively
Skills:
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Team Player: Builds strong partnerships, ; maintains a positive attitude and exemplifies our core values.
Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
Reports to the Marketing Manager
Travel Requirements:
Travel to Store Support Centre for Hybrid days
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
Extended Sitting
Hybrid Work:
Hybrid
Working Conditions:
Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
Minimum 2-3 years of previous marketing experience in a relevant role
Minimum Leadership Experience:
N/A
Certifications:
None
Other Requirements/Assets:
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset
Read more
The Marketing Specialist is a champion for our customers, including our DIY, DIFM and increasingly our Pro. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our customers to take on and complete their projects. They assist in coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end-to-end campaign execution across all channels, providing regular updates to their 360 businesses to ensure visibility and alignment.
Key Responsibilities:
Campaign Execution
Support detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
Execute against end-to-end integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Support incremental campaign executions when new opportunities and campaign pivots arise to react to market and customer needs
Update and maintain departmental marketing calendar and supporting materials
Help to support The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Customer Focus & Performance Management
Keep track of competitor and market trends
Become knowledgeable in the industry, business, culture and customer
Review campaign results to understand key learnings for future improvements
Collaboration & Building Relationships
Build close, collaborative, meaningful working relationships with key business partners, including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Competencies:
Action Oriented
Collaborative
Customer Focused
Communicates Effectively
Skills:
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Team Player: Builds strong partnerships, ; maintains a positive attitude and exemplifies our core values.
Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
Reports to the Marketing Manager
Travel Requirements:
Travel to Store Support Centre for Hybrid days
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
Extended Sitting
Hybrid Work:
Hybrid
Working Conditions:
Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
Minimum 2-3 years of previous marketing experience in a relevant role
Minimum Leadership Experience:
N/A
Certifications:
None
Other Requirements/Assets:
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset
