Regional Marketing Manager

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

Our Calgary office is looking for a dynamic and experienced Regional Marketing Manager to join our team to support marketing, branding, and go-to-market efforts across the West region of Canada.

You will be responsible for developing and executing regional marketing plans, managing budgets and resources, and overseeing the performance and results of your marketing campaigns. You will also work closely with local and national leaders and marketing teams to ensure alignment and collaboration.

Marketing Strategy & Execution

• Work closely with a variety local leaders to develop and manage marketing programs and initiatives targeted at chosen market segments
• Lead end to end marketing planning from ideation, to planning, execution and measurement, ensuring consistency and quality across the region
• Manage and optimize the marketing mix for the regions, including online and offline channels, events, partnerships, and content. A significant portion is focused on events and sponsorships.
• Research, develop and manage sponsorship programs
• Manage incoming marketing requests from national and regional offices, and workflow to staff
• In-depth experience with digital, direct, analytical marketing and funnel optimization; with a strong understanding of what drives return on marketing investment
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead generation content
• Optimize our marketing efforts and lead nurturing processes through email, content, and social channels
• Grow our subscriber base by developing content that is aligned with local needs and interests
• Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges in key priority areas
• Build sound business cases so your creative ideas are heard
• Collaborate with designers, other marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders in our target audiences
• Ensure marketing programs and initiatives are in accordance with the Firm’s strategic plan, and in compliance with the firm brand guidelines and policies across the region
• Monitor and report on the performance and results of the regional marketing activities, using data and analytics to evaluate and optimize the marketing effectiveness
• Develop and manage special projects as required, including research assignments, presentations and project documents for marketing and communications, go-to-market, and business development initiatives
• Continuously look for opportunities to innovate and bring new thinking to the growth of the business.
• Able to quickly adapt to the changing needs of the business.
  

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; client describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development.

Your Experience And Education

• College Diploma or University Degree in Communications, Marketing, Business or related discipline
• At least 5 years of experience in B2B marketing, professional services experiences is an asset
• Proven track record of developing and executing successful regional marketing plans and campaigns
• Passionate about event marketing and sponsorship marketing
• Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.
• Strong relationship building and interpersonal skills with a variety of personas
• Strong project management skills
• Excellent communication, presentation, and interpersonal skills
• Highly creative, analytical, and results-oriented
• Strong experience with Microsoft Word, Excel, PowerPoint, CRM systems and marketing automation tools such as Marketo
• Well-informed and up-to-date on digital marketing best practices
• Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
• Exceptional negotiating skills
• This role requires some travel across Western Canada

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2024. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.

• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.

• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.