Description
Managing Programmatic Media Campaigns
- Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
- Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
- Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
- Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
- Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
- Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
- Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
- Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
Competencies:
- Action Oriented
- Collaborates
- Customer Focus
- Drives Results
- Communicates Effectively
Skills:
- Strong attention to detail
- Organization
- Problem-solving
- Excellent written and verbal communication skills
- Data Analysis
- Digital Campaign Management
- Independent Associate (remote with occasional in-office days for purposeful meetings)
Minimum Years of Work Experience:
- 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
