Manager, Loyalty Marketing

Job Description: Marketing Manager, Loyalty

As one of Canada’s largest and most favourite loyalty program, PC Optimum helps Canadians Live Life Well® by providing exceptional customer value through personalized offers, rewards, and savings. Whether it's shopping for everyday essentials or treating yourself, the PC Optimum program makes every purchase rewarding. Join us and be part of an innovative team propelling Canada's favourite loyalty program forward.

Why is this role important:
The Marketing Manager, Loyalty role is a key collaborator across multiple stakeholder groups to ensure seamless delivery of brand marketing plans and programs that support the brand’s objectives and success metrics. This portfolio requires a high degree of attention to detail, organization, and ability to collaborate as part of a high-performing team. The successful candidate will have experience developing customer-focused campaigns at scale in paid and owned channels. This person will own campaign strategy & execution, brief internal creative teams, manage stakeholders, and deliver campaign reporting. This is a unique opportunity for exposure across the enterprise and working closely with the PC Optimum portfolio team to drive results.

Note: This role currently requires in-office presence 4- days a week at Loblaw offices in Toronto and Brampton

What you'll do:

• Collaborate within the PC Optimum marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, and Loblaw Media to execute and bring cohesive campaigns to market

• Review creative and manage multiple stakeholders’ feedback in a timely and efficient manner

• Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.

• Contribute to the achievement of business objectives, brand objectives, strategies and KPIs for PC Optimum

• Pitch opportunities rooted in insights by staying close to trends and monitoring the competitive environment, improving current and future marketing initiatives for the brand

• Bring a perspective on how new tests and learns can be implemented, measured and scaled to support the business

• Report on campaign performance and regular marketing recaps to stakeholders highlighting what’s worked, not worked and area of opportunities

• Manage and mentor one direct team member, a Marketing Specialist, and be a positive contributor to the larger PC Optimum Marketing team

Role Requirements:

• University or college degree in business, marketing or an equivalent degree in a field of study related to the job

• 3-5 years of meaningful work experience in brand marketing.

• Experienced in marketing campaign planning and executions.

• Budget management and project management skills

Core Competencies:

• Experience navigating teams in a large, matrixed organization

• Strategic and results-oriented individual with strong analytical skills

• Organized, with the ability to move quickly within a fast-paced environment

• Resourceful, self-starter and proactive

• Strong written and verbal communication to effectively liaise with internal and external stakeholders

• An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions

• Good judgment and experience in the development of creative/communications, including brand standards, with a keen eye for detail

• Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success.

• Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment.