Senior Manager, Marketing – Loblaw Advance

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Location: Toronto Office (Lakeshore and Bathurst)

Hybrid Work Policy: 4 Days/Week onsite and 1 Day/Week remote

Job Description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

We are looking for a strategic marketing leader who can drive the expansion and growth of Loblaw Advance. Loblaw Advance offers a unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products. We use transaction-based insights from our online and bricks and mortar stores to target audiences and measure campaign effectiveness. We activate across our owned channels as well as offsite media channels.

The Senior Manager, Marketing will translate product and business strategies into marketing and communication plans to help fuel awareness and growth of Loblaw Advance. They will drive strategy through to execution and serve as a key collaborator with product leads and account teams to successfully bring new media products to market and forge strong interest & adoption among clients. The Senior Manager, Marketing will direct and oversee the work of freelancers, contractors, and internal publicity & creative team stakeholders to seamlessly deliver marketing and publicity activities of Loblaw Advance. They will be integral in devising the go-to-market strategies and development of marketing materials for Loblaw Advance’s solutions.

What You’ll Do:

• Brand Strategy & Annual Planning: Translates Loblaw Advance’s value proposition and business objectives into marketing strategies to drive the growth of our media business. Makes recommendations for how Loblaw Advance can grow their client base and drive deeper engagement of clientele by expanding the communication channels and customer relationship management tactics used at Loblaw Advance. Supports leadership in the development of annual marketing plans, managing the annual marketing budget and leading annual sales launches. Stay abreast of trends in the media landscape and identify opportunities for Loblaw Advance to take a leadership position in the retail media industry.
• Product & Publicity Strategy: Translates product-level strategic objectives into marketing launch strategies and plans. Work with Marketing Managers to shape the go to market strategies for key product launches to maximize interest and adoption in market. Leverages customer, product & business insights to develop compelling external narratives to support our media-selling activities. Identifies and leads marketing and publicity initiatives for Loblaw Advance collaborating with broader marketing and publicity stakeholders to participate in industry activities and execute our own communications tactics to new and prospective clientele.
• Campaign Planning & Execution: Oversees the execution of launches and marketing activities, supporting the annual sales launches and events; acting as a key contributor and supervisor of the production of sales support and marketing materials, including development of the sales narratives and insights. Acts as a key point of contact for creative services and other partners (e.g., Loblaw Agency, Loblaw Digital) for the development and approval of creative & copy. Oversees content and communications across Loblaw Advance’s marketing tools, customer engagement and demand generation channels.

What you’ll bring:

• A strategic and self-driven marketing leader with the ability to work independently and manage through ambiguity. A self-starter who can motivate and organize cross-functional stakeholders towards common objectives and outputs.
• 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams.
• Knowledge of advertising technology and/or media is a definite bonus. Experience with consumer package goods and/or retail sectors would be an asset.
• Adept marketing storyteller - someone who can translate data & insights into compelling marketing narratives in support of selling activities. Impeccable attention to detail, particularly around copywriting and an eye for design.
• Demonstrable ability to understand and communicate complex subject matter or solutions for a variety of audiences.
• Highly skilled project manager with experience in a wide variety of marketing communications including slideware and brochureware (both sales-centric and more technical documentation), event management, B2B social communications, whitepapers and other editorial products, email newsletters, managing website content and layouts, etc.
• High proficiency with Microsoft Office suite expected. Working knowledge of Coda, JIRA, Salesforce and other collaboration tools a plus.

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.