Senior Manager, Marketing – Loblaw Advance

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Location: Toronto Office (Lakeshore and Bathurst)

Hybrid Work Policy: 4 Days/Week onsite and 1 Day/Week remote

Job Description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

We are looking for a strategic marketing leader who can drive the expansion and growth of Loblaw Advance. Loblaw Advance offers a unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products. We use transaction-based insights from our online and bricks and mortar stores to target audiences and measure campaign effectiveness. We activate across our owned channels as well as offsite media channels.

The Senior Manager, Marketing will translate product and business strategies into marketing and communication plans to help fuel awareness and growth of Loblaw Advance. They will drive strategy through to execution and serve as a key collaborator with product leads and account teams to successfully bring new media products to market and forge strong interest & adoption among clients. The Senior Manager, Marketing will direct and oversee the work of freelancers, contractors, and internal publicity & creative team stakeholders to seamlessly deliver marketing and publicity activities of Loblaw Advance. They will be integral in devising the go-to-market strategies and development of marketing materials for Loblaw Advance’s solutions.

What You’ll Do:

• Brand Strategy & Annual Planning: Translates Loblaw Advance’s value proposition and business objectives into marketing strategies to drive the growth of our media business. Makes recommendations for how Loblaw Advance can grow their client base and drive deeper engagement of clientele by expanding the communication channels and customer relationship management tactics used at Loblaw Advance. Supports leadership in the development of annual marketing plans, managing the annual marketing budget and leading annual sales launches. Stay abreast of trends in the media landscape and identify opportunities for Loblaw Advance to take a leadership position in the retail media industry.
• Product & Publicity Strategy: Translates product-level strategic objectives into marketing launch strategies and plans. Work with Marketing Managers to shape the go to market strategies for key product launches to maximize interest and adoption in market. Leverages customer, product & business insights to develop compelling external narratives to support our media-selling activities. Identifies and leads marketing and publicity initiatives for Loblaw Advance collaborating with broader marketing and publicity stakeholders to participate in industry activities and execute our own communications tactics to new and prospective clientele.
• Campaign Planning & Execution: Oversees the execution of launches and marketing activities, supporting the annual sales launches and events; acting as a key contributor and supervisor of the production of sales support and marketing materials, including development of the sales narratives and insights. Acts as a key point of contact for creative services and other partners (e.g., Loblaw Agency, Loblaw Digital) for the development and approval of creative & copy. Oversees content and communications across Loblaw Advance’s marketing tools, customer engagement and demand generation channels.

What you’ll bring:

• A strategic and self-driven marketing leader with the ability to work independently and manage through ambiguity. A self-starter who can motivate and organize cross-functional stakeholders towards common objectives and outputs.
• 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams.
• Knowledge of advertising technology and/or media is a definite bonus. Experience with consumer package goods and/or retail sectors would be an asset.
• Adept marketing storyteller - someone who can translate data & insights into compelling marketing narratives in support of selling activities. Impeccable attention to detail, particularly around copywriting and an eye for design.
• Demonstrable ability to understand and communicate complex subject matter or solutions for a variety of audiences.
• Highly skilled project manager with experience in a wide variety of marketing communications including slideware and brochureware (both sales-centric and more technical documentation), event management, B2B social communications, whitepapers and other editorial products, email newsletters, managing website content and layouts, etc.
• High proficiency with Microsoft Office suite expected. Working knowledge of Coda, JIRA, Salesforce and other collaboration tools a plus.

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.