Lead Generation and Sales Enablement Specialist

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Job Description

Join us at Manulife and be part of a marketing team passionate about delivering exceptional insurance solutions and driving business success. If you think big, are willing to disrupt the status quo, embrace a growth mindset and seek continuous improvement every day, and are customer-obsessed with an entrepreneurial spirit to drive change, this might be the role for you.

We are seeking a dynamic, self-motivated, and results-driven marketer with business acumen for our Lead Generation and Sales Enablement Specialist position. In this role, you will support the Sr Manager in generating high-quality marketing leads and achieving our ambitious sales targets.

Key Responsibilities:

Lead Generation & Sales Enablement

• Develop and implement lead generation and sales enablement marketing strategies to attract potential customers and support current customers.
• Collaborate with marketing leaders to create compelling content and campaigns using various channels (email, social media, content marketing, etc.).
• Maintain marketing touchpoints to continuously communicate with leads, nurturing their relationship and moving them through the sales funnel.
• Provide insurance advisors & account managers with enablement support, including training, resources, forecasts, and tools.

Project Management

• Ensure work is delivered accurately, on time, and within budget.
• Manage day-to-day marketing functions, including budgets, invoicing, forecasts, and expense management.
• Handle multiple projects concurrently, while meet challenging deadlines.

Collaboration and Communication

• Work closely with creative teams, agile squads, external agencies, call centers, and operations to ensure objectives are met efficiently and timely.
• Collaborate with product managers, pricing, and other stakeholders to demonstrate connected thinking and increased product and industry knowledge.
• Develop and maintain relationships across departments, including sales, product, legal, and compliance.

Testing, Analysis, and Reporting

• Partner with Advanced Analytics, Research & Insights, Sales & Reporting, Digital Media & Global Performance Teams to test, track, and analyze all marketing activities accurately.
• Measure effectiveness and ROI, and adjust strategies as required.
• Analyze and report on lead generation performance regularly, supporting the Senior Manager of Reporting & Operations on monthly reporting.
• Leverage data and insights to navigate ambiguity and fuel strategic optimizations.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in lead generation and sales enablement, preferably in the insurance industry.
• Strong understanding of digital marketing and lead generation techniques.
• Proficiency in Adobe, CRM software such as Salesforce, Excel, Smartsheet, PowerPoint, PowerBI.

Preferred Skills:

• Bilingual.
• Previous experience in financial/insurance services or in an affinity business.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to navigate ambiguity, work at a fast pace, and pivot quickly based on analyses.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture: We lead with our Values every day and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
• Continuous innovation: We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion: We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

The annual base salary for this role is listed below.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.