Senior Manager, Digital Acquisition (Personal Banking & Lending)

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This role has a hybrid requirement: 2x/week at 33 Dundas W, Toronto, ON office

The Senior Manager, Digital Acquisition (Personal Banking & Lending) leads the digital acquisition team for the Canadian Personal Banking and Lending businesses. This role will be accountable for the end-to-end strategy and support of digital acquisition campaigns, reporting, measurement approach and optimization, and will be expected to leverage AdTech and MarTech tools to deliver industry-leading acquisition. The Senior Manager will build digital marketing and measurement solutions delivered across BMO’s digital properties that meet the goals and objectives of the portfolio and deliver the intended customer experience and acquisition outcomes.

• Leads a high-performance team that collaborates across functional, operating and external groups to create the highest value for all stakeholders
• Attracts, retains, and enables the career development of top talent and nurtures a culture of innovation.
• Leverages analytics to identify high-impact opportunities to improve customer and product acquisition, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications.
• Ensures implementation of acquisition campaigns, including tactics, strategies, reporting, analytics and tagging set-up testing frameworks, etc. to enable strong campaign outcomes and revenue growth.
• Acts as a subject matter expert of digital advertising channels that drive conversion, including search engine marketing, social acquisition marketing, display/programmatic, etc.
• Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs.
• Maintains a strong focus on emerging AdTech and MarTech capabilities and tools that enable acquisition growth.
• Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
• Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
• Provides strategic input into business decisions as a trusted advisor.
• Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
• Stays up to date with relevant regulations and policies to help ensure compliance.
• May network with industry contacts to gain competitive insights and best practices.
• Influences and negotiates to achieve business objectives.
• Identifies emerging issues and trends to inform decision-making.
• Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.
• Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
• Acts as the prime subject matter expert for internal/external stakeholders.
• Defines business requirements for digital marketing measurement capabilities.
• Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, net customer growth, marketing efficiency, etc.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
• Leads change management programs of varying scope and type, including readiness assessments, planning, execution, evaluation and sustainment of initiatives.
• Manages the development and adoption of best practices.
• Leads the execution of ongoing programs; assesses and adapts as needed to ensure quality of execution.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Builds effective relationships with internal/external stakeholders.
• Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
• Gathers and formats data into regular and ad-hoc reports, and dashboards.
• Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
• Monitors compliance with policy, brand standards and design system standards, escalates as required.
• Coordinates and executes campaign and program activities; makes changes to resolve issues.
• Monitors and tracks campaign performance and addresses any issues.
• Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
• Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
• Implements changes in response to shifting trends.
• Broader work or accountabilities may be assigned as needed.
• Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.

Qualifications:

• Typically 7+ years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Experience managing digital acquisition channels, including SEM, social, display and programmatic, etc.
• Post-secondary degree in business, marketing or communications related discipline.
• Knowledge and experience in financial services.
• Seasoned professional with a combination of education, experience and industry knowledge.
• Verbal & written communication skills - In-depth / Expert.
• Analytical and problem solving skills - In-depth / Expert.
• Influence skills - In-depth / Expert.
• Collaboration & team skills; with a focus on cross-group collaboration - In-depth / Expert.
• Ability to manage ambiguity.
• Data driven decision making - In-depth / Expert.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.