Description
We’re looking for a driven and self-reliant individual to join BRP’s North America Dealer Marketing Team as Dealer Marketing Lead. In this role, you will report to the North America Dealer Marketing Director, and act as a central figure collaborating with the Brand, Dealer Marketing/COOP and Retail Ops teams to deliver the right marketing assets and tools to dealers.
As part of your role, you’ll be significantly contributing to elevate our game in the way we support our dealers and are easy to do business with. You’ll be at the forefront of planning and executing the Annual Brand Plan (dealer media campaigns) per brand (Can-Am Off-Road, ATV and SSV), Can-Am On-Road (2WV, 3WV), Sea-Doo (PWC and PON) and Ski-Doo and Lynx, and making sure assets are available to dealers to fuel their marketing initiatives.
YOU’LL HAVE THE OPPORTUNITY TO:
Play a key role in executing marketing and media placement initiatives that aim to elevate BRP’s dealer network and generate sales.
Gain a strong understanding of Tier 3 marketing by working with highly skilled corporate marketing and retail ops teams.
Be a part of a collaborative, evolving, dynamic and fast-paced work environment.
Work closely with our media placement agency, internal marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road and Can-Am On-Road) and Retail Operations teams to:
Plan, coordinate and execute our turnkey dealer campaigns.
Gain alignment on dealer campaign messaging based on retail trends and product availability.
Collaborate closely with the internal marketing coordinators to brief our creative agency on assets required for various regional dealer campaigns or turnkey plans.
Conduct monthly meetings with key stakeholders of the Sea-Doo, Ski-Doo, Can-Am Off-Road and Can-Am On-Road Tier 1 marketing teams to ensure alignment between Tier 1 and Tier 3 marketing initiatives.
Provide monthly updates on dealer campaign performance to our internal stakeholders.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A bachelor’s degree in business administration, marketing or communications.
At least 3 to 5 years of experience in a marketing or go-to-market role (sales programs, marketing campaigns, strategy and analytics) and a strong interest in retail tactics.
Strong project and budget management skills with the ability to prioritize between multiple projects, track individual projects and deliver on commitments.
The candidate MUST be very proficient with Microsoft Excel and PowerPoint.
The ability to speak and write in English to understand the needs of dealers outside Quebec and create marketing content for an English-speaking audience.
Strong interpersonal skills with the ability to work as part of a team and with a variety of individuals and departments across functions and regions.
The candidate is required to work onsite in the Sherbrooke office 50% of the time, or the equivalent of 5 days per 2 weeks.
ASSETS:
Work experience within a media agency or dealership in the powersports or automotive industry.
Must be comfortable working in dynamic, evolving and agile environments.
The ability to speak and write in French.
Additional details:
Relocation support is not provided for this position. Candidates must be willing and able to relocate at their own expense.
Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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