Manager, Product Marketing - 12 Month Contract

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance™ (https://www.loblawadvance.ca/) drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Loblaw Advance™, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

As Manager, Product Marketing you will be instrumental in building our growing retail media business by bridging our product innovation and sales activities. As a member of the Product Marketing team, you will equip our account teams and clients with top-tier marketing tools to successfully leverage our suite of capabilities. You will translate product-level value propositions into full-some marketing strategies that come to life across a variety of communication channels including sales presentations, 1-sheets, white-papers, website, email communications, events, and social channels.

By staying attuned to trends in the dynamic media and retail landscape, and feeding these into our product and marketing strategies, you will be a key thought-leader shaping our division’s marketplace equity and competitive edge.

Note: This role requires working at least 4 days on-site per week.

What You'll Do

• Develop sales packages, sales collateral, B2B marketing communications or any other marketing materials under the strategic guidance of the GTM team, to ensure we present a compelling and professional-grade offering to the marketplace.
• Source necessary data insights about LCL and our media products from data analytics, product, media operations, and insights teams to build compelling sales narratives for the Advance sales team.
• Help to bring new sales opportunities & media products to market, working across internal teams to build the opportunity, construct the selling narratives, work out feasibility and craft the marketing and sales strategies. This may also mean the development of support tools for the sales team such as training materials, or campaign planning tools as needed to enable the effective sell-through and execution of media product lines.
• Support the sales team in selling through opportunities launched to market including developing communications for the marketplace about offerings and answering questions about our product lines and packages, as needed.
• Play a critical role in helping to manage and prioritize the sales collateral build work and new product launches to ensure workstreams are prioritized against the high-potential opportunities and Advance plans go-to-market work effectively to maximize the revenue potential of our product lines.
• Support in the work to develop and execute industry communications and outreach activities, which may include drafting creative briefs for press releases, developing key messages & content for industry B2B publicity initiatives (like webinars or panel discussions) and organizing logistics for industry events & development external sponsorship materials.
• Liaise with the various LCL creative teams as needed to guide the creative process for mocks or other materials we use in our sales & marketing collateral.
• Ensure consistency and accuracy of sales narratives and branding across all marketing, sales and communication channels,
• Draft, review and manage any other marketing materials as necessary for Advance’s external communications (POP material, website, and other marketing executions).

What we’re looking for…

• Minimum of 5 years marketing experience, ideally B2B marketing experience or in a role related to media planning in consumer marketing division.
• Ideal candidate is a product marketer in retail media or digital media and has experience supporting digital media sales team. Experience with ad technology and digital media planning/buying would be strong assets.
• University level degree with specialty in Marketing, Digital Media, Communications or a related field.
• Strong command of insight-based marketing strategies, digital media, and communications planning, particularly in a B2B marketing setting.
• Expert marketing storyteller adept at creating both visual and written marketing communications and presentations.
• Advanced copywriting skills and a strong visual design aesthetic are must-haves in order to bring to produce professional-grade marketing & sales materials.
• Strong proficiency building B2B marketing materials and marketing communications with mainstream design software (e.g. Photoshop) and business software (Office suite, especially PowerPoint).
• Self-starter that takes ownership of their projects from start to finish.
• A solid business acumen to be able to identify, quantity and frame up new market opportunities and guide product improvements.
• Strong ability to prioritize multiple projects.
• Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.