Manager, Product Marketing - 12 Month Contract

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Loblaw Advance™ (https://www.loblawadvance.ca/) drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Loblaw Advance™, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

As Manager, Product Marketing you will be instrumental in building our growing retail media business by bridging our product innovation and sales activities. As a member of the Product Marketing team, you will equip our account teams and clients with top-tier marketing tools to successfully leverage our suite of capabilities. You will translate product-level value propositions into full-some marketing strategies that come to life across a variety of communication channels including sales presentations, 1-sheets, white-papers, website, email communications, events, and social channels.

By staying attuned to trends in the dynamic media and retail landscape, and feeding these into our product and marketing strategies, you will be a key thought-leader shaping our division’s marketplace equity and competitive edge.

Note: This role requires working at least 4 days on-site per week.

What You'll Do

• Develop sales packages, sales collateral, B2B marketing communications or any other marketing materials under the strategic guidance of the GTM team, to ensure we present a compelling and professional-grade offering to the marketplace.
• Source necessary data insights about LCL and our media products from data analytics, product, media operations, and insights teams to build compelling sales narratives for the Advance sales team.
• Help to bring new sales opportunities & media products to market, working across internal teams to build the opportunity, construct the selling narratives, work out feasibility and craft the marketing and sales strategies. This may also mean the development of support tools for the sales team such as training materials, or campaign planning tools as needed to enable the effective sell-through and execution of media product lines.
• Support the sales team in selling through opportunities launched to market including developing communications for the marketplace about offerings and answering questions about our product lines and packages, as needed.
• Play a critical role in helping to manage and prioritize the sales collateral build work and new product launches to ensure workstreams are prioritized against the high-potential opportunities and Advance plans go-to-market work effectively to maximize the revenue potential of our product lines.
• Support in the work to develop and execute industry communications and outreach activities, which may include drafting creative briefs for press releases, developing key messages & content for industry B2B publicity initiatives (like webinars or panel discussions) and organizing logistics for industry events & development external sponsorship materials.
• Liaise with the various LCL creative teams as needed to guide the creative process for mocks or other materials we use in our sales & marketing collateral.
• Ensure consistency and accuracy of sales narratives and branding across all marketing, sales and communication channels,
• Draft, review and manage any other marketing materials as necessary for Advance’s external communications (POP material, website, and other marketing executions).

What we’re looking for…

• Minimum of 5 years marketing experience, ideally B2B marketing experience or in a role related to media planning in consumer marketing division.
• Ideal candidate is a product marketer in retail media or digital media and has experience supporting digital media sales team. Experience with ad technology and digital media planning/buying would be strong assets.
• University level degree with specialty in Marketing, Digital Media, Communications or a related field.
• Strong command of insight-based marketing strategies, digital media, and communications planning, particularly in a B2B marketing setting.
• Expert marketing storyteller adept at creating both visual and written marketing communications and presentations.
• Advanced copywriting skills and a strong visual design aesthetic are must-haves in order to bring to produce professional-grade marketing & sales materials.
• Strong proficiency building B2B marketing materials and marketing communications with mainstream design software (e.g. Photoshop) and business software (Office suite, especially PowerPoint).
• Self-starter that takes ownership of their projects from start to finish.
• A solid business acumen to be able to identify, quantity and frame up new market opportunities and guide product improvements.
• Strong ability to prioritize multiple projects.
• Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships.

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.