Senior Manager, Marketing (12 Month Contract)

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

What you'll do:

• Stewarding relationships with our integrated partners within Loblaw Digital and Loblaw Media, build and implement comprehensive media strategies that deliver both brand and performance objectives.

• Translate strategic business objectives, customer goals and performance targets into useful and clear briefs across various cross-functional teams and channel experts to drive integrated multichannel efforts that ladder up to business goals

• Act as the business partner with our Loblaw Digital Demand Generation team to devise annual and seasonal digital media plans for brand and performance campaigns as well as always-on demand generation tactics focused on driving digital sales. This includes programmatic, paid social, search, shopping, and affiliate marketing

• Work closely with Brand and PR Marketing teams to develop compelling media support plans that bolster the brand and drive success of key product and promotional programs

• Act as business collaborator with our Loblaw Media partners to devise traditional media strategies, while also leading brand-level activities with vendors directly

• With Loblaw Media & Loblaw Digital teams, establish annual channel roadmaps to operationalize top-down OKRs and deliver business objectives through media

• Work with Senior Manager of Ecommerce Growth to support growth strategies that drive acquisition and retention of online shoppers

• Leverage Marketing Intelligence to enable personalization efforts, build/scale/automate audience strategies, and develop a strong measurement and attribution framework; manage direct report whose work will support these initiatives

• Work with channel owners to capture and surface strategic insights that can be operationalized in other areas of our business such as search trends and product resonance

• Work closely with Email Manger to supervise list health, optimize performance, unlock greater experimentation, personalization and drive email acquisition initiatives

• Own media budget oversight ensuring financial process adherence: periodic forecasting, PO/SOW management and tracking.

• Building and leading diverse teams that foster a workplace of inclusiveness and belonging

What you bring:

• Bachelor Degree (Business, Marketing, Statistics, Engineering, Economics or similar)

• 6-8 years of experience in media planning and execution including 3-4 years of experience developing a team of digital media practitioners

• Strong people management skills with proven leadership skills in handling cross-functional efforts without direct reports

• Exceptional knowledge of digital media ecosystem including ad tech and data providers. In platform experience is a plus

• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data to unlock value for the enterprise

• Self-directed, proactive and able to define and implemented projects independently

• Excellent time management skills, with the ability to prioritize and work under shifting deadlines in a fast-paced environment

• Ability to communicate technical information to non-technical people

• Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to questions

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.