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Director, Global SEO Lead

Manulife Financial Corporation

Toronto, ON

Number of positions available : 1
Salary To be discussed
Published on January 13th, 2025
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Starting date : 1 position to fill as soon as possible

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Description

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) - a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious marketing leader to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

We are seeking an experienced and strategic Director, Global SEO Lead to drive the global search engine optimization (SEO) strategy for our organization. This role will lead the development, implementation, and optimization of SEO initiatives to maximize search engine visibility, drive organic traffic growth, and support overall business objectives across global markets.

What motivates you?

You obsess about customers, listen, engage, and act for their benefit

You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

You thrive in teams, and enjoy getting things done together

You take ownership and build solutions, focusing on what matters

You do what is right, work with integrity and speak up

You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with:

7+ years of experience in SEO, with a proven track record of leading global or enterprise-level SEO programs.

Strong knowledge of technical SEO, including schema markup, mobile optimization, and structured data.

Expertise in using SEO tools like Adobe Analytics, Google Analytics, Google Search Console, Screaming Frog, SEMRush, and BrightEdge.

Experience with enterprise platforms like Adobe Experience Manager or Sitecore.

Ability to analyze complex data sets and derive actionable insights to improve SEO performance.

Experience working with content management systems (CMS) and implementing content optimization strategies.

Strong organizational skills with experience managing large-scale projects across multiple stakeholders.

Proven leadership and team management experience.

Familiarity with paid search strategies to complement SEO efforts.

Growth mindset and ability to thrive in ambiguity.

Passion for digital transformation.

Self-starter, willing to build, and motivated to learn.

On the job you will:

SEO Strategy Development: Design and execute a comprehensive global SEO strategy to improve organic search rankings, increase web traffic, and enhance user engagement across multiple regions and languages.

Technical SEO Leadership: Oversee technical SEO audits, site architecture improvements, and core web vitals optimization. Collaborate with engineering teams to ensure best practices in website performance, crawlability, and indexing.

Content Optimization: Lead the creation and optimization of high-quality content aligned with SEO best practices, targeting relevant keywords and user intent. Develop guidelines for content creators to enhance organic reach.

Data-Driven Insights: Use advanced SEO analytics tools (e.g., Google Search Console, SEMrush, Ahrefs) to track performance, analyze trends, and provide actionable insights. Implement A/B testing and conversion optimization strategies.

Collaboration: Partner with marketing, product, and international teams to integrate SEO initiatives with broader marketing and product development strategies.

Competitor Analysis: Monitor industry trends and competitor strategies to stay ahead of evolving search engine algorithms and market shifts.

Leadership: Build and mentor a high-performing global SEO team, fostering innovation, collaboration, and continuous learning.

Our commitment to you:

Our mission; to be a part of making Decisions Easier and Lives Better

A leadership team dedicated to your growth and success

A bold ambition and set of goals to be a leader in driving transformation in our industry

Our best. Every day.

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$105,750.00 CAD - $190,350.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.