Marketing Consultant, Digital Marketing

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected, and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact, and drive real change with our Winning Team today.

Job summary:

Our dynamic Group Benefits Marketing team delivers innovative digital marketing solutions that prioritize health and wellness benefits and experiences. Our goal is to empower our customers to live better, healthier lives, and build strong organizations. Reporting to the Director, Digital Marketing, the Marketing Consultant, will be responsible for developing, implementing, and managing marketing campaigns that drive engagement and promote our brand and products. Working in close collaboration with Product, Distribution, and Technology teams, the Marketing Manager will execute innovative marketing strategies to drive growth and digital adoption of Group Benefits products and services.

Key responsibilities:

• Collaborate closely with the Product team in the creation and delivery of marketing strategies and campaigns
• Write, edit, and generate high-quality omni-channel marketing collateral for external clients
• Design, develop, and deliver digital marketing content using our agency and/or design software and tools
• Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs
• Execute new and existing marketing campaigns, ensuring alignment with targeted business metrics and objectives
• Manage projects efficiently, working in a cross-functional environment while ensuring delivery deadlines met and content requirements in place
• Collaborate with stakeholders to measure campaigns and report on program effectiveness
• Stay up-to-date with the latest digital marketing trends and technologies.
• Monitor and report on the performance of all digital marketing campaigns, using data to optimize and improve strategies.
• Utilize analytics tools to measure and report performance against goals (ROI and KPIs)

Key attributes for success:

• Execution-focused within a fast-paced environment
• Strong project management skills with the ability to lead and implement initiatives
• Excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling
• Possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
• Familiar with the latest digital marketing trends and technologies
• Positive relationship management skills at all levels of the organization
• Self-starter, motivated, and critical thinker

Qualifications:

• University or college degree in marketing, communications, media, or related field of study
• 5+ years of experience in a Sales and Marketing role
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement and action
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with A/B testing and other testing metrics
• Proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, Teams and Smartsheet)
• Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Experience in leveraging Generative AI (Gen AI) technologies to develop innovative solutions and improve business processes.
• Knowledge of Marketing Technology (MarTech) tools and platforms, with the ability to integrate and utilize them to enhance marketing strategies and campaigns.
• Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
• Process- and detail-oriented with a strong commitment to quality
• Solutions-focused mindset
• Group Benefits, health care or related industry experience highly valued
• Creative mindset with the ability to think outside the box.
• Ability to work independently and as part of a team.
• Familiarity with HTML is an asset
• French is an asset

What can we offer you?

• Competitive compensation
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable benefits package including health, dental, vision, and 100% of mental health expenses
• Financial support for ongoing training, learning, and education
• Flexible work policies and strong work-life balance

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.