Marketing Specialist - Acquisition/Conversion, Affinity Markets

Join our dynamic Affinity Marketing Team at Manulife, where we are dedicated to where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients, and we are looking for a passionate Marketing Specialist to help drive our customer acquisition and conversion efforts.

Key Responsibilities:

• Develop and execute targeted marketing campaigns to attract new customers and convert leads into policyholders.
• Analyze market trends and customer data to identify opportunities for growth and optimize marketing strategies.
• Collaborate with the creative team to develop compelling content and marketing materials.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Implement A/B testing to refine and enhance marketing tactics.
• Assist in the management of digital marketing channels, including email, social media, paid advertising, print, and direct mail.
• Work closely with the sales team to ensure alignment and support in lead generation and conversion efforts.
• Conduct competitive analysis to benchmark performance and identify areas for improvement.
• Support the development and maintenance of the marketing calendar to ensure timely execution of campaigns.
• Participate in brainstorming sessions to generate new ideas for customer acquisition and conversion.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in marketing, with a focus on acquisition and conversion.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent written and verbal communication skills.
• Experience with digital marketing platforms and tools (e.g., Adobe Analytics, CRM systems).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of print and direct mail marketing strategies.
• French language skills are an asset.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and growth.
• Collaborative and supportive team environment.

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.