Senior Marketing Manager - Acquisition/Conversion

About Us

Join our dynamic Affinity Marketing Team at Manulife, where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies, driving significant growth and engagement across our customer base.

Key Responsibilities

• Lead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion.

• Oversee a team of marketing professionals, providing strategic direction, mentorship, and performance management.

• Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth.

• Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.

• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.

• Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making.

• Forge strong partnerships with external vendors, agencies, and affiliates to enhance marketing efforts.

• Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.

• Lead cross-functional teams to ensure cohesive execution of marketing strategies.

• Represent the marketing team in executive meetings, providing insights and strategic recommendations.

• Develop long-term marketing plans to support business growth and brand positioning.

• Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.

• Champion a data-driven approach to decision-making and marketing optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.

• 10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.

• Demonstrated success in leading and managing high-performing marketing teams.

• Advanced knowledge of digital marketing strategies and tools (e.g., SEO, SEM, social media, email marketing).

• Strong analytical skills and experience with advanced data analysis and reporting.

• Excellent leadership, communication, and interpersonal skills.

• Ability to think strategically and translate business objectives into actionable marketing plans.

• Experience with print and direct mail marketing strategies.

• French language skills are an asset.

Benefits

• Competitive salary and executive-level bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous retirement savings plan with company match.

• Opportunities for continuous professional development and executive training.

• A supportive and innovative corporate culture.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.