Senior Specialist, Marketing Automation

The Opportunity

We are seeking a marketing automation specialist with a strong customer journey development background to join our team as an Adobe Customer Journey Marketing Automation Senior Specialist.

This role will be responsible for contributing to the design, development and implementation of campaigns and workflows in Adobe Journey Optimizer. This role will work collaboratively across Manulife within Marketing and with key partners such as IT, data and digital experience teams to understand business requirements, design solutions for business needs and optimize campaign set-up to meet or exceed clearly defined goals.

What will your responsibilities include?

The responsibilities of the Adobe Customer Journey Marketing Automation Senior Specialist would include, but are not limited to the following:

• Work with our internal customers & business collaborators to gather requirements, map multi-channel customer journeys across digital touchpoints and provide recommendations as product SME on current and future state of campaign and workflow set-up
• Partner with other automation-focused team members to design journey workflows and ensure proper tracking, targeting and messaging for omnichannel interactions
• Participate in the analysis and implementation of Adobe Journey Optimizer and contribute to its integration with Adobe Experience Platform (AEP), including the Real Time Customer Data Platform, Adobe Target, and Launch
• Help manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Work on a global team on the implementation of new marketing technology and processes
• Ensure campaigns delivered are in compliance with all relevant privacy and security regulations and standards

Required Experience:

• Bachelor’s/University degree
• Related experience with campaign and automated workflow development preferred - i.e. marketing technology platforms like Salesforce Marketing Cloud, Adobe Journey Optimizer, or Marketo
• Working knowledge of Adobe Experience Cloud (Adobe Analytics, Adobe Audience Manager, Adobe IO, Experience Manager and Adobe Target) and/or Experience Platform (Journey Analytics, RTCDP, Offer Decisioning) preferred
• Experience with HTML and CSS is a plus
• Ability to quickly master new technologies and willingness to learn and adjust to evolving business needs
• Excellent attention to detail as well as verbal, written, organizational, analytical, and interpersonal skills - proactive communication a must
• Strong collaboration, problem-solving and trouble-shooting skills
• Passionate about digital strategy, digital transformation and marketing automation
• Ability to work quickly and independently while under short deadlines and manage tasks from start to finish

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-WAM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.