Specialist Marketing, Paid Media (Hybrid, Boucherville QC) Fluent in French

• English
• Français (CA)

Please note that:

• • Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
  • We require all our head office associates to be proficient in French, spoken and written.
  • 3 days office / 2 days remote

At RONA, over 22,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 425 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match

Our expectations

Reporting to the Manager, Media Performance, AdTech, the Specialist, Paid Media will play a critical role in supporting our media strategy. The incumbent will manage our programmatic, social lower funnel media campaigns, run test & learn to generate efficiencies, help maintaining and improving reporting, analytics, as well as support the deployment of new media analytics technologies and tools. The successful candidate will be responsible for briefing, executing, and optimizing digital marketing campaigns, leveraging their expertise to drive results and contribute to the overall success of the marketing strategy. This position is located in Boucherville, Québec, Canada.

Your role

• Execute end-to-end campaign management with internal and external partners (brief, support campaign planning, test & learn and campaign setup, optimization and reporting)
• Monitor campaign delivery and make real-time adjustments to optimize performance and maximize return on ad spend (ROAS)
• Generate insights from data analysis and translate findings into actionable recommendations
• Prepare and present comprehensive reports to internal stakeholders to drive decision-making
• Ensure campaigns align with business objectives and outcomes to maximize ROI of each marketing/brand dollar spent within weekly budget restraints
• Support enhancements to our reporting muscle and new media capabilities to facilitate internal understanding of brand investments and campaigns performance
• Collaborate with cross-functional teams, including Data Analytics, E-Commerce, IT, as well as external partners and vendors to integrate digital media strategies and enhance campaign execution

The qualifications we are looking for

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 2 years of experience in digital media, with a focus on campaign optimization and execution
• Comfort with ambiguity and strong problem-solving skills
• Proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
• Proficiency in digital marketing platforms such as DV360, Meta, Pinterest, TikTok, etc.
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Familiarity with audience management tools like CDP, GA4, and CRM, as well as analytics tools such as GA4 and Adobe Analytics
• Good knowledge of data visualization platforms like Datorama and Power BI (preferred)
• Detail-oriented with a focus on delivering high-quality work
• Proactive problem-solving skills with the ability to thrive in a fast-paced environment
• Effective communicator with the confidence to present ideas and recommendations to stakeholders
• Collaborative team player who can work effectively with cross-functional teams and external partners

By joining the RONA family, you’ll enjoy many benefits, such as:

• A fitness centre, sports activities, and showers
• A childcare centre that can accommodate up to 78 children
• A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
• Electric car charging stations
• Career growth opportunities within the company
• An inclusive and safe working environment
• Promotion of work-life balance
• An employer that’s involved in the community
• And much more!

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.