Intermediate Digital Marketing Specialist to Support all Marketing initiatives for the bank - 34968

Location Address: 100 Yonge Street 5th Floor (100Y-5) - hybrid (once a week onsite)

Contract Duration: 1 year with Possibility of extension & conversion to FTE

Story Behind the Need

Business group: Digital Marketing. We Support all Marketing initiatives for the bank.

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team supporting partner contractual commitments. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Dimensions

Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Responsibilities:

• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.

• Supports marketing objectives to set and refine annual and quarterly marketing plans

• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs

• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.

• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.

• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.

• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints

• Champions proper usage of the bank brand in Canada, in full compliance with global brand guidelines and bank’s visual identity continuum

• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity, and respect. Delivers results in accordance with bank's behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives

• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.

• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Must Have Skills:

• 2+ years of experience working with Agile methodology.

• 3-4 years of experience in driving performance growth across multiple business lines and KPIs

• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and/or owned digital channels.

• 3-4 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Soft Skills Required:

• Fluent written and spoken English

• Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar businesses areas or of technologies. Ability to connect programs/projects to broader organizational goals and grasp the key performance drivers of business partners.

• Proven ability to work both independently and within a team environment.

• The incumbent must be diplomatic, and flexible, with a positive, mature attitude, and the ability to remain calm under pressure and to deliver under tight timelines.

• Must also be proactive and creative, with strong, proven ability to plan and manage competing priorities, as well as ability to recognize and appropriately handle sensitive and confidential information.

• Excellent communication (presentation skills, verbal and written). The ability to communicate confidently and clearly on conference calls, in meetings, via email, etc. at all levels of the organization.

• Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels.

Enthusiastic team player who has an exceptionally keen eye for detail

• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels

• Ability to analyze results to help make informed decisions and program enhancements over time

• High level of professionalism, and ability to work calmly in difficult and high-pressure situations.

• Excellent verbal and written communication skills

• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed

Education/Experience:

Marketing accreditation or four-year degree [Marketing, Business, or related field preferred]

Best vs. Average Candidate

The best candidate is someone with all the must-have skills and experience executing action plans and digital marketing campaigns.