Manager, Public Relations & Events

Address:

Lead a Brilliant Career.

Bring your authentic self to work every day, and help our customers express themselves, style their home, and live their life in a way that reflects who they truly are.

As a brand, we celebrate the differences that make each and every one of us unique because we believe that people shouldn't fit archetypes.

So why should your career be anything less than extraordinary?

What to Expect:

As the Manager of PR & Events, you will help shape the public image and customer experience of Hudson’s Bay. You will be responsible for inputting into and executing dynamic events, supporting media pulls and requests, liaising with stores, writing and creating engaging content, and creating compelling campaigns and narratives that resonate with diverse audiences. You will measure and report on the results of the department, and help to share the team’s successes and learnings across the business. This role reports to the Director of PR & Events.

What You Will Do:

• Help to manage the day-to-day operations of PR & Events for Hudson’s Bay

• Build relationships with media representatives across platforms, including print, digital, and broadcast. Execute nationwide pitches, securing coverage for campaign launches, events, and brands.

• Draft internal and external communications, adapting tonality based on various audience needs, including press releases, media alerts, presentation decks, and other communication materials.

• Support event planning and implementation, from strategy development to tactical execution.

• Collaborate closely with the Social Media team to ensure synergistic approaches to campaigns and initiatives.

• Craft briefing materials for stakeholders on PR & Events-driven initiatives, ensuring awareness and buy-in.

• Analyze key performance indicators, such as media coverage, sentiment analysis, and ad value, and provide regular reports on PR performance to senior management.

• Serve as a liaison between the PR team and internal departments when needed.

• Oversee daily press coverage monitoring, report creation and product pulls.

• Some weekend/evening work may be required.

What you will bring to the team:

• Minimum 6 years experience

• Holds a degree or post-graduate certificate in PR/Communications

• Direct experience in event planning and management

• Proficiency in Microsoft, and Google Workspace with a working knowledge of tools such as Cision and other PR-related software

• Understanding of the Canadian media landscape, with knowledge/contacts within fashion, lifestyle, and retail media

• Proven track record in media relations, with the capability to leverage storytelling for varied audiences.

• Ability to address and navigate through fast-paced and unanticipated challenges.

• Exceptional written and verbal communication skills (a writing test will be required)

• Bilingual proficiency is an asset

• Experience with Adobe Suite is an asset

What’s in it for you:

• A people-focused culture of belonging where Reconciliation & Inclusion are integral to what we do

• Employee Resource Groups that offer a unique opportunity to connect with diverse colleagues

• Leadership coaching and development opportunities at all levels

• Benefits package inclusive of parental leave top-up, retirement savings, “Living Well” Program, and more

• A generous Associate discount of up to 40% off of top brands

• Work-life balance through a hybrid work model and flexible paid-time-off

As an equal opportunity employer, Hudson’s Bay is committed to providing you with a barrier-free, inclusive and accessible workplace to lead a brilliant career. If you need accommodations throughout the recruitment process, please let us know.