Specialist, Digital Marketing (hybrid position: 2 days in Saint-Hubert office)

At Groupe Alesco, we put our expertise at people's service by accompanying them on their financial journey. Born of the union of fast-growing business units, our mission is to ensure our customers' peace of mind by offering them alternative financial solutions.

We aim to accompany our customers from one stage of their financial journey to the next, leading them to new possibilities. We believe that every problem has a solution. Thanks to our values, our ethics and the quality of our services, we lead by example.

Our team is made up of passionate people who put our values into practice every day: respect, caring, integrity, innovation and excellence.

Together, we aim higher to go further.

At Groupe Alesco, we're committed to creating the right conditions for our employees to achieve their full potential.

Reporting to the Marketing Director, the Specialist, Digital Marketing is responsible for creating and implementing digital marketing strategies to promote the products, services and brands of the Groupe Alesco’s business units. He/she is responsible for managing and optimizing the various search engines (SEM and SEO), developing and implementing strategies for lead generation (B2B and B2C), social media and all other digital marketing activities. The Specialist, Digital Marketing is also responsible for analyzing data and metrics to measure campaign effectiveness and make adjustments where necessary. Integrate and optimize campaigns and the customer/user experience using new technologies (AI, automation, personalization, analytics).

The Specialist, Digital Marketing is responsible for, but not limited to :

• Develop and implement multi-channel digital marketing strategies aligned with overall corporate goals and objectives.
• Manage and optimize digital marketing campaigns, including SEO, SEM, website design, email marketing, social media and other digital initiatives.
• Develop and implement strategies to increase website traffic, conversion rates and brand awareness.
• Plan and execute email and SMS campaigns using marketing automation tools.
• Generate weekly, monthly and quarterly reports to monitor performance and marketing metrics, and identify areas for improvement.
• Keep abreast of new trends and best practices in digital marketing.
• Explore and recommend new technology platforms and tools (CRM, automation, generative AI, chatbots, etc.).
• Manage relationships with digital marketing partners.
• Manage digital marketing budgets.
• Carry out any other tasks assigned by the immediate superior or related to the position.

• Excellent communication skills
• Ability to work independently and collaboratively
• Strong analytical and problem-solving skills
• Organizational and time management skills
• Knowledge of digital marketing strategies and tactics
• Ability to learn and acquire new skills quickly
• Ability to collaborate with multidisciplinary teams (IT, Operations, Project Office) to align marketing strategies with business objectives.
• Ability to meet and exceed organizational needs.

• 5 years' experience in digital marketing, preferably in the financial services, technology or fintech sector.
• Degree in communications, marketing or digital media, information technology or other related field
• In-depth understanding of digital marketing strategies, processes and platforms
• Extensive experience in managing and optimizing large-scale lead generation campaigns
• Experience in managing and using Google Analytics as well as programming and running automated campaigns on MailChimp
• Proven experience in setting up A-B tests, conversion optimization with registration flow
• Mastery of the omnichannel customer experience and understanding of the importance of key performance indicators at all levels of the sales funnel
• Excellent project management and organizational skills
• Analytical thinking and data-driven decision-making
• Attention to detail and processes
• Versatility and ability to manage multiple projects simultaneously
• Problem solving
• Great curiosity
• Certification in marketing automation platforms an asset
• Excellent command of spoken and written French and English.

• Be part of a growing organization that is also a leader in its market segment.
• Have a tangible impact on the company's growth and success.
• Work in a dynamic, innovative environment offering excellent opportunities for ongoing training, professional development and career advancement.
• Work in an environment that encourages your autonomy.
• Work in an organization where work-life balance is a priority.
• Free 24/7 access to an online doctor.
• Evolve within a diversified company where the challenges are varied: it's impossible to get bored!

Would you like to take up this challenge and contribute to our growth plans? Apply now and join a team that values your expertise and ideas!

We thank all applicants for their interest. Only those candidates selected for an interview will be contacted.

** The masculine form is used to lighten the text, without prejudice to the feminine form.