Director, Product Management Loblaw Brands

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Director, Product Management Loblaw Brands - Health, Beauty Aids, Baby

The overall focus of this pivotal role is to develop and drive business strategies for Control
Brands including Life Brand and President's Choice Organics within assigned product

categories; ensuring that the business needs of Loblaw Brands retail customers continue to be

met while maintaining the integrity of our brands. Spanning a broad portfolio of categories this

role provides the autonomy to inspire and coach colleagues into
discovering the new, the next and the never been done before from a product development standpoint.
Though innovation is a key piece of our business, a stable and steady base is equally important.
The successful candidate has the responsibility of maintaining a framework that enables the
individual product managers to effectively maintain the base portfolio through prioritization of
maintenance. This role is a great mix of core business acumen, strategy and creativity with the
opportunity to coach and develop an ambitious and talented group of colleagues.

Accountabilities:
• Demonstrates a thorough understanding of existing category portfolio. This includes a
understanding of sales performance of the current offering and a understanding of key branded
competition and competitive CL developments to aid in the development of new products
• Has a thorough understanding of current consumer trends generally and specifically within the
category.
• Oversees project management working closely with Product Managers and other team members to
ensure strategies are executed and projects are delivered on time and within the guardrails.
• Drives exposure and understanding of the market place through regular retail visits. Attends
relevant training and courses to drive deep understanding of the consumer and the category to
ensure the most relevant product opportunities are developed and pursued.
• Manage marketing partnerships to ensure that products under development are considered for
Insiders, various products are chosen that support the LBL strategy both today and going forward
and they are not replaced by less profitable national brands.
• Strong focus on colleague development through coaching and robust IDP focus

Role Requirements:
• 7-10 years' related experience (preferably in a corporate food, packaged goods
environment).
• Exceptional analytical skills used to assess current Control Brand performance as well as
forecast sales, penetration, etc.
• Naturally proactive with a high degree of self-discipline and organization skills in order to
manage numerous overlapping projects and deadlines.
• Superior interpersonal and formal presentation skills to persuade suppliers, customers, senior
management, and colleagues to accept business recommendations.
• Lateral thinker who considers financial, technical, and marketing parameters in order to
introduce innovative products to the marketplace.
• Experienced in vendor management determining vendor capabilities to handle capacity, volume,
demand, quality issues etc.
• Creative and strong negotiation skills are required with increased knowledge of the market and
financial analysis to support the claims.
• Sound business acumen

Key Measures (Performance indicators):
• On time management of product management control points
• Brand Growth

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.