Senior Manager, Brand Marketing

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important:
The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category and operational leaders and counterparts within Loblaw Media, Loblaw Agency and Loblaw Digital. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs, with a focus on retail excellence. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns

What you'll do:

• Brand Strategy: Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights

• Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways to inform campaign brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign

• Campaign Planning, Development & Execution: Aligning with annual plan objectives, lead the development and execution of marketing campaigns for brand and category initiatives. Key point of contact for cross-functional counterparts (e.g., Operations, Promo/Merch, PR, Loblaw Media, Loblaw Digital, and External partners), facilitating development, review and approval of creative inclusive of critical path and milestone management.

• Campaign/Brand Reporting & Learning: Identify clear program KPIs and lead program reporting and assessment against those measures. Following program completion, lead post-mortem analysis to distill learnings and inform future program development.

• People Leadership: Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development

• Partnership & Collaboration: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies

• Innovation: Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels(inclusive of in-store), to drive relevant and best in class campaigns

• Financial Performance: Accountable for ensuring the marketing budget is managed in accordance with best practices

• Annual Planning: Supports leadership in the development of annual marketing plans

What you bring:

• Translating marketing strategy into execution

• Strong knowledge of both traditional and digital marketing practices

• Marketing communication

• Brand strategy & positioning

• Developing marketing insights from data & analytics

• Budget management

• Project management

• People management

• 8 years of experience

• 4-5 years in brand manager role, managing marketing campaigns

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.