Special Projects Editor, Editorial

This position is passionate about developing and driving digital thought leadership vehicles, storytelling franchises and custom content opportunities that support all business lines within Canada Segment and help tell the wider “Why Manulife” story. This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role. We reserve the right to change duties or assign additional duties at any time with or without notice.

Key responsibilities:

• Identify opportunities to create high-impact, best-in-class content packages that drive brand awareness, foster customer engagement, and generate business leads
• Ideate and create distinctive content franchises that highlight our expertise, showcase our voice and build brand love.
• Work with SEO team, consumer research/insights team, and external partners to identify thought leadership opportunities and industry trends to help guide content creation.
• Edit content for packages / thought leadership using editorial best practices and ensuring consistent brand tone and voice

• Evaluate and recommends paid content opportunities, and oversees delivery of outputs
• Obsess about audiences, what they want and need from content, and the best ways to reach them

Capabilities / Experience:

• Strong knowledge of the Canadian Financial and Insurance space
• Ability to write and edit short, medium and long-form multi-media content under tight deadlines
• Experience analyzing web traffic metrics and using data to guide planning
• Experience developing content franchises in support of business priorities, including vehicles for thought leadership
• Experience working with media brands to develop paid content
• Experience managing relationships with internal and external stakeholders and developing efficient workflow processes
• Excellent consulting, presentation and communication skills
• Strong project management skills
• Self-starter who thrives in a fast-paced environment
• Highly collaborative, works well with cross-functional partners

Required Qualifications:

• Minimum 7 years experience in editorial, brand content or agency environment, including creating content for B2B and B2C audiences

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.