Sr.Optimization Analyst - 54386

Business Unit: Product Family Shopping

Duration: 1 year

Extension possible: possible

Interview Process: 2 rounds

Work Location: 160 Front Street West; 2 days per week

Most of the team Tues/ Thurs but can be flexible

CANDIDATE PROFILE DETAILS:

Degree/Certifications Required: Adobe cert would be an asset

Years of experience: 3 to 5 years

Reason for request/why opened: backfill for leave

% Interaction with Stakeholders: high amount of stakeholder interaction

Project Scope: Canadian personal banking, saving and investment

Team Size: 12 people

Selling Points of Position:

Best Vs Average Candidate:

Digital analytical skills

Knowing digital properties and how to enhance to digital pages

Optimize pages

Leadership skills- specific projects, presenting them to senior mgmt

Strong interpersonal skills

Work in a collaborative environments (marketing, design, business, product owners).

SUMMARY OF DAY TO DAY RESPONSIBILITIES:

• Reporting to the Practice Chapter Lead of Optimizations & Personalization, the Senior Optimization Analyst will be responsible for understanding customers online, recognizing their digital needs and goals, and measuring their success.
• Prepare A/B (Standard & Premium), multi-variant tests, segmentation, and test plans, manage execution of test plans, analyze results, identify key learning, propose recommended next steps, and publish the results.
• Analyze and report on key metrics, identify trends, issues, and opportunities to improve online sales, site and conversion funnel performance and overall user experience.
• Optimizing digital products with personal saving/investments
• Testing initiatives on the portfolio regarding personal savings and investments
• Looking at data- how do they perform, identify pain points Working w/ partners and identify their needs
• Confirm their pain points and how that impacts the journey experience from the Customer experience Identify areas they could improve upon on the site
• They then articulate the strategy they can test, to help with customer engagement Will need to understand the site, and the products online
• Leveraging adobe target Using heat maps- to identify how customers are interacting with pages.
• Build Hypothesis - testing in market.
• Making recommendation to the business.
• Publish pages through content delivery

MUST HAVE:

• Minimum of 3 years relevant experience and proficiency with Web Analytics Reporting Tools such as Adobe Analytics, Google Analytics, Salesforce Marketing Cloud Platform.
• Experienced in the use of industry leading web optimization software, such as Adobe Target, Maxymiser or Google Website Optimizer.
• Strong MS office
• Strong stakeholder communication and presentation skills

NICE TO HAVE

• Adobe Cert
• FI experience