AVP, Growth & Performance Marketing

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The AVP, Growth & Performance Marketing owns the end-to-end client journey from initial engagement with a prospect through to a lead for our advisors, and to a retail product sale.

Reporting to the VP, Canada Chief Marketing Officer within the Client Experience Office (CXO), you will work closely with other CXO functions and business unit partners to operate a robust client acquisition engine, to drive higher sales by increasing lead sources and number of quality leads, creating an effective nurturing process, and reporting of channel performance.

You will also oversee Sun Life’s Canadian media strategy and delivery, optimizing the client prospect funnel from awareness through to advisor lead, with the intent of driving efficiencies and greater effectiveness with all acquisition channels.

What will you do?

• Transform leads process and work with partners to deliver tools and martech capabilities that enable automation in the end-to-end client acquisition journey - for prospective new Sun Life clients and for existing clients who want to meet an advisor to help with their insurance and planning needs
• Work closely with analytics and business stakeholders to intelligently assess and assign leads to maximize results and to report on profitability of this work
• Work with functional areas across Sun Life to manage the annual planning cycle including target setting, regular reporting, and problem solving with partners to remove roadblocks and achieve goals
• Ownership of full-funnel media strategy and spend for Canada - from brand build through to performance channels, working with product marketers and media agency to deliver campaigns that deliver to business and brand needs
• Oversee creative development and delivery of performance digital campaigns
• Build solutions to attract new prospects to Sun Life, earning the right to start and continue the conversation, and convert to leads at the right time and for the right product to meet the client’s needs. This includes:
  • development of D2C content strategy for Canada and the production and distribution of this content
  • development of tools and calculators to help Canadians gain financial literacy
• Apply test and learn practices across whole team, with new sources of direct lead digital acquisition, including building/evolving in-house solutions and partnering with third parties to meet goals

What do you need to succeed?

• 12+ years experience as a marketing leader with strong ability to motivate and coach team to build and deliver on strategy and meet business and brand goals
• Highly developed influencing capabilities, ability to effectively manage relationships and engage leaders across the organization to deliver against objectives; ability to ‘get stuff done’ in a complex and heavily matrixed environment
• Strong understanding of Canadian media landscape, with recent experience in digital & social media channels
• Demonstrated success with acquisition marketing and ability to show proven ROI of marketing efforts - both in the building of marketing plans with clear KPIs and in reporting of results to the team and business partners
• Understanding of marketing automation and marketing analytics capabilities - ability to leverage these to nurture prospects and test & learn to optimize our work
• Ability to balance of analytical and creative problem-solving skills, ability to focus on the critical business issues in a data-driven and fact-based manner
• Exceptional presentation and written communication skills with track record of working directly with senior leadership levels
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

Nice to have:

• Financial services experience
• Experience supporting a sales force, working with financial advisors or B2B marketing
• Experience with CRM lead management platforms

What’s in it for you?

• Anchored to our Purpose, our Sustainability Plan has three pillars which represent the areas where we have the greatest opportunity to drive positive impact in society: increasing financial security, fostering healthier lives, and advancing sustainable investing.
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.
• Opportunities to own your career development with programs to continuously learn, build skills, grow through coaching and more.
• Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.
• In 2024, Sun Life ranked among the top 100 most sustainable global corporations by Corporate Knights for the 15th consecutive year, leading Canadian insurers.
• We are proud to be on the 2024 Best Workplaces in Canada list by Great Place to Work.
• We’re also listed as one of the Best Workplaces for Women and Best Workplaces with Most Trusted Executive Teams.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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