Senior Manager – Loyalty Portfolio Management

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Senior Manager - Loyalty Portfolio Management

The Loyalty Portfolio Management group is responsible for developing and operating the loyalty program experience for the millions of Loblaws/Shoppers customers that use our products on a daily basis. As part of the team, you’ll be instrumental in defining, implementing, and operating our program(s) and to deliver on the vision to make the everyday simpler and better for our users. We’re an agile team of doers with a bias for design thinking principles, speed over perfection and data driven decision making.

The impact you’ll make

The Senior Manager of the Loyalty Portfolio team will be the lead in driving divisional integration for the #1 loyalty program in the country. This role champions the PC Optimum (PCO) experience in divisions and lines of businesses by leading big bet campaigns and helping shape the integration within PCO channels. The role also collaborates with a multi-stakeholder group across the company including Digital, Marketing, Legal, IT, and Operations to deliver integrated go to market strategies that drive acquisition and engagement objectives for the program, as well as sales objectives for the total business.

What you’ll do:

• Driving PCO awareness, comprehension, and engagement through enterprise channels
  • Translate key loyalty acquisition and engagement objectives into divisional activities.
  • Work collaboratively with cross-functional teams to drive program KPIs through integration in enterprise channels (in-store, promotions, digital).
• Deliver on program objectives through leading, planning, and executing enterprise campaigns
  • Define the strategy and key objectives for the campaigns based on program goals, overall priorities, and learnings from past campaigns
  • Gain cross-functional alignment across all leadership levels on the defined strategy and plan
  • Collaborate with all cross-functional teams to translate overall strategy to tracked deliverables and milestones
  • Lead campaign execution as the primary point of contact for internal teams
  • Manage the post campaign analytics process by working with key stakeholders to develop a cross-functional post-report to measure success and identify key learnings and insights

• Collaborate with enterprise stakeholders to identify integration opportunities
  • Identify areas of integration across PCO channels for retail divisions and lines of businesses
  • Prepare recommendations on new PCO opportunities to drive enterprise convergence
  • Measure success of integration to optimize channel strategy

Does this sound like you?

• 5-7 years of experience in strategy and/or product management within loyalty, retail, CPG, or financial institution company
• Strong cross functional management and problem-solving skills to drive towards data driven decisions
• Ability to manage conflicting priorities and experience as a product manager with several parallel development streams
• Self-starter, ability to work both independently and collaboratively in a fast-paced work environment
• Shows strong initiative as a thinker, taking independent actions and calculated risks
• Proven leadership, storytelling, and presentation skills
• Passionate about loyalty with customer-centric ideas

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.