Marketing Manager, Events and Enablement

We are seeking an experienced and energetic Marketing Manager, Events and Enablement to join our Group Benefits Marketing team. This role is pivotal in leading the marketing required to deliver on events in-person and virtually for our Group Benefits sponsors, advisors and Sales team, with a keen focus on event content. This team member will also support enablement activities across our Group Benefits sales team, including partnering with our Training and Product teams to deliver compelling new storytelling and training experiences, and supporting the associated content and marketing required to bring these experiences to life.

The ideal candidate is a self-starter, client-focused, creative problem solver with excellent writing and messaging development skills. You have a positive, can-do attitude, a sharp understanding of sales processes, and enjoy working with sales leaders. You understand the importance of ensuring our value proposition is consistent and evolving across all our sales channels. You are highly organized, with a passion for creating memorable experiences, and a true appreciation for the value that events and enablement can play in bringing our value proposition to life. You will work closely with various stakeholders to ensure events align with our brand values and business objectives, fostering strong relationships and delivering exceptional outcomes.

Key responsibilities:

• Partner with our Events, Training, and other key teams to develop and execute an events strategy that supports the goals of our Group Benefits business and Sales team, including Manulife-hosted events, conferences, and educational sessions, as well as external industry events and sponsorships as appropriate.
• Understand diverse needs and lead the development of training and education assets to enable the Sales team and help them showcase our value proposition through new product launches, presentations, etc.
• Manage various aspects of events with a focus on content, presentations, and on-site executive/speaker support.
• Collaborate with internal teams to ensure event themes, content, imagery, and messaging aligns with overall marketing and business strategies.
• Create or contribute to the creation of compelling event marketing materials, including invitations, presentations, surveys, mobile apps, post-event communications, and signage.
• Work with subject matter experts, including senior leaders, to develop content and coordinate the review and approval process.
• Coach internal and external presenters to help them understand the event, audience, objectives, and where necessary, support those speakers in developing their presentation skills.
• Coordinate and lead project team meetings to ensure scheduling, operational, and production timelines and deliverables are met through event project lifecycles.
• Monitor event performance and gather feedback for continuous improvement.
• Provide post-event analysis, including detailed reports on event success and areas for improvement.

Key attributes for success:

• You thrive in a high paced environment (office & onsite), are resourceful and have demonstrated ability to balance multiple/competing priorities.
• Exceptionally strong written, verbal and presentation capabilities
• You think big and creatively, and approach unique problems in new ways.
• Comfortable working with executives
• Deadline driven with strong sense of accuracy and detail.
• Exceptional communication and interpersonal skills to build effective partnerships and interact with stakeholders at all level.

Qualifications:

• Bachelor’s degree in Marketing, Event Management, Communications, Advertising/Promotions or a related field
• Minimum of 5-7 years of experience in event planning and management, preferably in a corporate or B2B environment, including a strong focus on content/messaging development
• Strong project management skills with the ability to multitask and manage multiple priorities simultaneously.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Highly creative, out-of-the-box strategic thinker with a keen eye for detail.
• Team player with exceptional organizational skills.
• Flexibility to travel and work irregular hours as needed for event execution.

What can we offer you?

• Competitive compensation
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable benefits package, including health, dental, vision, and 100% of mental health expenses up to 12K.
• Financial support for ongoing training, learning, and education
• Flexible work policies and strong work-life balance
• Wearing jeans to work every day
• An abundance of career paths and opportunities to advance

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.