Digital Marketing Analyst - responsible for retail and global business banking marketing - 34985

CWM Job Posting Title: Delivery Manager - 2

Location Address: 100 Yonge Street 5TH Floor- Hybrid model (2-3 per week in the office)

Contract Duration: 12 months

Possibility of extension & conversion to FTE - Depending on performance and business needs

Story Behind the Need

Business group: CB Marketing and Digital Growth -Business line does marketing for retail and global business banking.

The Manager Customer Journey Management defines, executes, and optimizes the end-to-end digital marketing strategy across organic, owned, and paid channels. They act as a strategic advisor, collaborating closely with marketing teams and business line stakeholders to define targets and requirements for digital campaigns, as well as with digital platform subject matter experts in a dedicated squad. Ultimately, generating an integrated, customer centric, digital marketing plan across all customer journey touchpoints.

This role requires a strong ability to manage and prioritize support for multiple initiatives and needs a high level of coordination and attention to detail. Ongoing interaction with marketing peers and internal business line customers is also critical.

Responsibilities:

• Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end-to-end digital marketing strategy across organic, owned, and paid digital channels for specific lines of business.

• Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.

• Responsible for planning and executing across the authenticated digital channels (Online banking, Mobile banking app, ABM).

• Oversees the execution across other digital channels (.COM & Paid) in customer acquisition, sales, engagement, and adoption campaigns for assigned business lines.

• Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the customer.

• Coordinates subject matter expertise across platforms to proactively identify and recommend future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs. Has a high level of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results

• Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels.

• Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys, and other initiatives to meet customer demands and drive sales, online and mobile banking adoption, and customer engagement initiatives.

• Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.

Must Have Skills:

• Minimum of 3-4 years of digital direct to consumer marketing experience (execution of end-to-end digital marketing strategy and excellent knowledge of the full funnel strategy)

• 3-4 years of experience creating integrated cross-disciplinary strategic marketing solutions.

• 2+ years of experience influencing and guiding strategy and campaign testing and optimizations.

• Strong project management experience.

Nice-To-Have Skills:

•FI experience is an asset

Education & Certificates:

• Bachelor’s degree in a technical field such as Marketing, Business or related field