Marketing Digital Delivery Manager - planning, developing and delivering acquisition and customer engagement marketing programs - 34986

Marketing Digital Delivery Manager

Location Address: Hybrid (minimum once a week) 100 Yonge Street 5th floor

Duration: 12 months

Story Behind the Need:

CB Marketing and Digital Growth (OU20019044)

Reason: Extra support for a project

Dimension: Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Purpose

Drive sustained and profitable revenue growth through the planning, developing and delivering acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Candidate Value Proposition:

The successful candidate will have the opportunity to work within bank. We are data partners that support technology and business around the world. You will get to work with and learn from diverse industry leaders, who have hailed from top technology.

Typical Day in Role:

Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

• Supports marketing objectives to set and refine annual and quarterly marketing plans

• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs

• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.

• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.

• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.

• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints

• Champions proper usage of the bank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum

• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity and respect. Delivers results in accordance with bank's behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.

• Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.

• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Must-Have Skills:

• 2+ years of experience working with Agile methodology.

• 3+ years of experience in driving performance growth across multiple business lines and KPIs

• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, owned digital channels and/or paid media management).

• 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Nice-To-Have Skills:

• Experience with Adobe Suite products.

Education:

'Bachelor’s Degree in Marketing, Communications, Public Relations, Business or related field''