Paid Search & Performance Specialist

Paid Search & Performance Specialist

Advance powered by Loblaw™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum ™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

Location: 500 Lakeshore Blvd W, 4 days per week

Reports to: Paid Search & Performance Manager

Who you are: A paid search & performance expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for the enterprise. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable working cross functionally and thrive leading world-class paid search and performance programs.

The impact you’ll make:

What You'll Do

• Campaign Strategy and Execution

• Implement, and manage comprehensive Google Ads campaigns across Google Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.

• Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting.

• Performance Optimization

• Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPA.

• Perform A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.

• Utilize advanced optimization techniques, including bid strategy adjustments, budget allocation, and audience targeting.

• Data Analysis and Reporting

• Analyze campaign performance data to generate insights and make data-driven recommendations.

• Prepare and present detailed performance reports, highlighting key metrics, trends, and actionable insights.

• Provide budget recommendations based on data, trends and forecasts.

• Use tools like Google Analytics, Google Data Studio, and other reporting platforms to track and visualize campaign performance.

• Collaboration and Communication

• Work closely with the sales, strategy, and analytics teams to align campaign objectives and ensure cohesive execution.

• Communicate campaign results and insights effectively to internal and external stakeholders, ensuring transparency and understanding.

• Technical Implementation

• Set up and manage Google Ads accounts, including campaign creation, budget management, and ad placement.

• Implement tracking solutions, such as conversion tracking and remarketing tags, to measure and optimize campaign performance.

• Problem-Solving and Troubleshooting

• Identify and resolve issues related to campaign performance, tracking discrepancies, and technical challenges.

• Provide proactive solutions to improve campaign efficiency and effectiveness.

Does This Sound Like You?

• 2-4 years of experience in a Paid Search & Performance role

• Knowledge of bid management tools including Search Ads 360

• Experienced with Smart Shopping campaigns & driving revenue for a business or client

• An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.

• Ability to develop a POV and implications based on data, and present findings to key stakeholders.

• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise.

• Self-directed, proactive and able to define and execute projects independently.

• Strong in Excel and reporting automation / experience using Business Intelligence tools (Supermetrics, Google Data Studio or equivalent).

• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

• Possess a passion for the paid search and paid shopping ecosystems and a deep knowledge of its available tools, including auction insights & search trends

• Google Ads Certified